Poem Series

Known as one of the best confections in the Setouchi area, the “Poem” was created in Matsuyama City, Ehime Prefecture in 1956, and has been a popular confectionary for many years. The cookie dough with the aroma of butter and vanilla is filled with soft yellowish red bean paste, giving it the atmosphere of a Japanese confectionary made from Western ingredients. It is a standard confectionery in Ehime Prefecture, with many flavor variations and seasonal specials.
1. Baby Poem Caramel Pudding
A sweet bun “Poem” flavored with caramel pudding and red bean paste that fits well
A caramel pudding flavor made by “Poem” was released. This is one of versions among Baby Poem series and it is a sweet bun which is a standard sourenir confectionery in Ehime Prefecture. The Baby Poem is generally filled with yolk bean paste and the caramel pudding flavor is quite a bold and unique concept. A classic pudding a la mode is printed on the package, looking a nice retro atmosphere. The...
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2. Baby Poem Uji-Matcha
Uji green tea version of Ehime's famous confectionery "Poem"
The Uji green tea flavor of "Poem", which boasts of its great popularity in Ehime Prefecture, is now available. Hahoemu is a baked sweet filled with yellow bean paste, but what would it be like if it were flavored with matcha green tea? On the package, "Otemoyan" and "Hyottoko" are drawn. It looks fun. When I opened the package, it was surprisingly matcha-colored. Although the shape is that of a ”Poem”, I...
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3. Nama-Poem
"Poem" lovers should try it once! Raw Texture
Ehime's famous confectionery "poem" comes in many varieties, but this one is called "Nama-Poem" which means "raw" in Japanese, and its concept is to have a "raw" texture. I had been aware that "poem" was a baked good, but this one has a very different texture. It stands in a case and is bite-sized. The outside is moist and buttery, with a rich aroma of yellowish red bean paste. The dough is...
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4. Baby Poemu
A blend of Japanese and Western confections, full of Ehime's originality
This confectionary, which is known to everyone in Ehime Prefecture, is written as "母恵夢" and reads as 「Poemu」. It means a "poem". The one introduced here is "Baby Poemu", which is a little smaller in size than Normal size Poemu, but has a heavy and solid feel. 少しバニラの香りが漂う皮生地、バターをふんだんに使っている感じです。 The egg yolk flavor of the red bean paste is a bit like a Western-style confectionery, and it is a creative blend of Japanese and...
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