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Miso-Manjuu (Araiya)

新井屋の味噌まんじゅう

Stability, tradition, and freshly made deliciousness are amazing.

When it comes to miso manju, the famous store “Araiya” is probably the first name that comes to mind. Founded in 1929 in Sano City, Tochigi Prefecture, it is a long-established confectionery shop that has been loved for a long time. Miso manju (sweet bean paste bun) is their signature product. Many people come from far away to buy it, and it is so famous as a specialty of Sano City.

新井屋の味噌まんじゅう

A small oval shaped manjuu. The aroma of brown sugar wafts from the manju skin, and it looks delicious.

新井屋の味噌まんじゅう断面

The filling is tightly packed with red bean paste, and the sweetness of the red bean paste is just right, giving it a sense of perfection and balance.

新井屋の味噌まんじゅう食べてみた

This is the result of its long history. Freshness is also a factor in the deliciousness of these miso manju, so we recommend that you try one when you visit Sano City.

Tochigi