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Ise-Oinai-Sand

Salted butter cookies and azuki cream go together better than expected.

“Ise-Oinai-Sand” made by Iwatoya in Ise City, Mie Prefecture, is a popular souvenir of a visit to Ise Shrine. “Oinai” means “welcome” in the Ise dialect.

Red and white packaging with a torii gate. The confectionery was awarded the Outstanding Taste Award at the World Taste Institute contest in 2019.

It is shaped like a cookie sandwich. A thin purple cream is sandwiched inside.

The light purple cream is a special azuki bean cream. The azuki cream is sandwiched inside a crispy, thick cookie, and its moderate sweetness is elegant and delicious.

The slightly salty taste of the cookie and the azuki cream are a perfect match. It is a cookie sandwich, but with a Japanese finish. It is a Japanese-style approach that makes you think it is indeed a souvenir from Ise. It is likely to be popular as a souvenir from Ise Shrine.

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