Mie

Last modified date

Milk-manju Tokowaka

みるく饅頭 常若

"Tokowaka" means always young and fresh.

“Milk-manju Tokowaka” by Fujiya Sougetsu-do was established in Ise City, Mie Prefecture, at the beginning of the Meiji era. It is a very long-established Japanese confectionery with a store in “Okage Yokocho” where many people stop by when visiting the Ise Jingū.

みるく饅頭 常若のパッケージ

When I looked up the meaning of the word “Tokowaka” I was told that it means “to always be young,” and that this is the underlying concept behind Ise Jingu’s shikinen sengu (the transfer of the shrine from one location to another).

みるく饅頭 常若の見た目

“Fujiya Sougetsu-do” has continued to make many traditional Japanese confections and has represented the history of Ise, but it may be that they continue to make new confections in the very spirit of “Tokowaka”.

みるく饅頭 常若の断面

When split in half, it contains a generous amount of white bean paste wrapped in a thin crust.

常若を食べる

Elegant red bean paste is delicately wrapped in a delicate manju skin. You can tell that this manju is made using traditional Japanese confectionery production methods. I enjoyed the taste, convinced that it is a confectionary that embodies the traditions of Ise and the spirit of “Tokowaka”.

Mie