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Raichō-no-Sato

雷鳥の里

European cream rice crackers, a standard Shinshu souvenir

“Raichō-no-Sato” was created in 1972 by “Tanakaya” in Omachi City, Nagano Prefecture. It is a major confectionery that you will see whenever you travel to the Hokuriku region of Japan.

雷鳥の里 個包装

Thunderbirds are birds that inhabit the highlands of the northern hemisphere. The population has been declining year by year due to environmental changes, and is now designated as a national special natural treasure and an endangered species.

雷鳥の里を開封

“Raichō-no-Sato” is confection featuring the iconic thunderbird of the Japanese Alps, is made of hard biscuit-like “European-style rice crackers” layered with cream.

雷鳥の里ウエハース断面

The cream and rice crackers are double layered, each firmly attached to the other.

雷鳥の里を食べてみた

The texture is addictive, with a “crunchy and tasty” feeling. As expected of a long-selling product, the taste is stable and delicious.

Nagano